TikTok in 2025 has become more than just a platform for short-form entertainment. It has evolved into a global stage where creativity, influence, and authenticity thrive. With algorithm changes and new trends emerging every month, the app’s most-followed stars are those who continuously adapt and innovate. In this article, we take a deep dive into the top 10 most followed TikTok influencers in 2025, examining their follower counts, niches, engagement rates, and what makes them stand out.
We’ll also explore how TikTok’s latest algorithm favors niche content, candid storytelling, and genuine engagement—giving even micro-influencers a chance to shine. If you’re curious about who’s dominating TikTok this year and why, let’s get started.
1. @khaby.lame (Khaby Lame)
- Followers (2025): 162.4 million
- Engagement Rate: ~6.4% (Average)
- Content Niche: Comedy skits, reactions
- Estimated Earnings per Post: ~$250K (up to $750K for large campaigns)
Khaby Lame continues to top the TikTok charts in 2025 with his signature silent reaction videos. His universal appeal lies in his ability to convey humor without speaking, making his content accessible across languages and cultures. With his comedic take on overcomplicated life hacks, Khaby remains relatable and timeless. Despite being a macro influencer, his engagement rate remains strong—a testament to his loyal fan base.
2. @charlidamelio (Charli D’Amelio)
- Followers (2025): 157.4 million
- Engagement Rate: ~7.6% (Good)
- Content Niche: Dance, lifestyle
- Estimated Earnings per Post: ~$240K
Charli D’Amelio has transitioned smoothly from teenage dance sensation to a lifestyle icon. She now shares more behind-the-scenes looks into her life, collaborations, and wellness content. While her dance roots still resonate with fans, her broader appeal and mature branding have helped maintain her place near the top.
3. @mrbeast (Jimmy Donaldson)
- Followers (2025): 114.1 million
- Engagement Rate: ~5% (Estimated)
- Content Niche: Entertainment, stunts
- Estimated Earnings per Post: ~$150K
MrBeast brings his philanthropy and grand-scale challenge videos from YouTube to TikTok, engaging millions with high-energy and high-budget content. His TikTok presence complements his long-form content, offering quick behind-the-scenes clips and teasers. Fans admire his generosity and the over-the-top entertainment value he consistently delivers.
4. @bellapoarch (Bella Poarch)
- Followers (2025): 94.4 million
- Engagement Rate: ~2% (Low)
- Content Niche: Lip-sync, music
- Estimated Earnings per Post: ~$150K
Although Bella’s engagement rate has dipped, she remains one of the most followed creators. Her background as a musician and viral lip-sync videos still draw huge audiences. She’s also experimented with music collaborations and brand deals, including creative sponsorships like the personal story she shared in a Vans campaign.
5. @addisonre (Addison Rae)
- Followers (2025): 88.6 million
- Engagement Rate: ~2% (Low)
- Content Niche: Dance, beauty
- Estimated Earnings per Post: ~$140K
Addison Rae’s star power hasn’t faded. While her engagement has seen a decline, she’s still a key figure in beauty and fashion partnerships. Addison continues to release dance challenges and beauty tutorials, blending influencer aesthetics with her Hollywood ventures.
6. @blueandqueenie (Blue & Queenie)
- Followers (2025): 37.7 million
- Engagement Rate: ~10% (Estimated)
- Content Niche: Gaming (niche)
- Estimated Earnings per Post: ~$1K
Blue & Queenie prove that niche gaming creators can thrive. Their playful, couple-focused gaming content has attracted a dedicated fanbase. With sky-high engagement rates, they’ve built an empire rooted in relatability and humor. Their low earnings per post contrast with their influence—highlighting that many micro-influencers earn value through long-term brand loyalty rather than per-post rates.
7. @mikaylanogueira (Mikayla Nogueira)
- Followers (2025): 16.2 million
- Engagement Rate: ~11% (Excellent)
- Content Niche: Beauty, makeup
- Estimated Earnings per Post: ~$25K–$30K
A powerhouse in the beauty world, Mikayla has gained respect for her honesty and product transparency. Her tutorials and reviews are trusted by millions, making her one of the top-performing beauty creators. With brands prioritizing high-engagement creators over follower counts, Mikayla stands out in 2025.
8. @demibagby (Demi Bagby)
- Followers (2025): 14.2 million
- Engagement Rate: ~5–6% (Estimated)
- Content Niche: Fitness, sports
- Estimated Earnings per Post: ~$20K
Demi Bagby brings explosive energy to fitness content, mixing extreme workouts with inspiring routines. Her consistent posting and empowering tone help her maintain a strong following, especially as TikTok users turn to the app for motivation and healthy lifestyle content.
9. @ksi (Olajide Olatunji)
- Followers (2025): 11.8 million
- Engagement Rate: ~8% (Estimated)
- Content Niche: Gaming, entertainment
- Estimated Earnings per Post: ~$10K–$15K
KSI balances gaming and comedy with his signature high-energy personality. Though he’s better known for YouTube, his TikTok game is strong—using trending audios and challenge formats that attract fans of his music and boxing ventures too.
10. @lopeztips (Lopez Tips)
- Followers (2025): 11.0 million
- Engagement Rate: ~4–5% (Estimated)
- Content Niche: Tech tutorials
- Estimated Earnings per Post: ~$5K
A go-to creator for tech hacks and tutorials, Lopez Tips has found success by offering real value. In 2025, TikTok’s trend toward educational content has helped creators like Lopez thrive. His quick guides and how-tos often appear in TikTok’s search results.
TikTok Trends & Algorithm Changes in 2025
TikTok is no longer just about dance trends. In 2025, three key words dominate the algorithm: niche, authentic, engaging. Here’s how:
- Niche Communities: TikTok favors content tailored to specific interests—from #BookTok to #CleanTok. Creators in niche spaces are thriving without needing millions of followers.
- Authentic Content: Overproduced videos no longer work. Viewers prefer behind-the-scenes moments, storytelling, and raw experiences.
- Engagement First: Watch time, comments, and shares still drive visibility. The first 2–3 seconds of a video are crucial.
- Searchability: TikTok is becoming a search engine. Creators who include keywords in captions (e.g. “how to upgrade PS5 storage”) are more discoverable.
- Monetization Options: Creator Fund, TikTok Shop, and sponsorships give influencers more ways to earn.
Final Thoughts: What Can We Learn from the Top TikTok Influencers in 2025?
Success on TikTok isn’t about follower count alone. The platform’s top influencers show that engagement, authenticity, and understanding your audience are what matter most.
From Khaby’s silent comedy to Mikayla’s honest beauty reviews, each influencer on this list offers a lesson in how to connect, entertain, and inspire. Whether you’re aiming to grow your own account or looking for the right creators to collaborate with, remember:
- Be real.
- Know your niche.
- Deliver content that connects.
In the ever-evolving world of TikTok, these timeless rules remain the true secret to viral success.
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